An iconic brand, born in the U.S.A.

Globally respected and worldwide distributed, Serengeti® is the unique brand able to combine the most advanced eyewear technologies, inherited from more than 140 years of R&D, the Americana culture and the finest sense of aesthetics, design and creativity. With these decades of experience, Serengeti® is justifiably viewed as the world’s most innovative and creative premium eyewear brand.

As a market leading brand, we aim to constantly challenge ourselves. Serengeti® is born to innovate and to redefine market standards.

Our vision is to allow you to experience the world at its most inspirational.

Our pieces are unique, so our stock is likely to change.